She Means Business

Enabling & Inspiring Indian Women to thrive- Personally & Professionally

Month: November 2019

The Importance of Branding – Even for small businesses

A friend finally took the plunge and started a home baking business. She’s been a stay at home mom for nearly a decade now and was visibly itching to find a purpose other than her children. She called me excitedly and told me she was sending some samples across. The samples arrived and they were yum. Being a forever Marketer, I couldn’t help but notice they had basic packaging…plain white boxes and ZERO branding.

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